Overview – the key information you should be aware of
Who we are: This website is operated by AA BOND ENTERPRISES DMCC, whose registered office is at Kemp House 160, City Road London, EC1V 2NX.
All references to ‘Puffy', 'our', 'us' or 'we' within this policy are references to either Puffy, or any of our group companies and suppliers which provide services to us or you, as appropriate.
Values and purpose of this policy: We value your privacy and want to be accountable and fair to you as well as transparent with you in the way that we collect and use your personal information. We also want you to know your rights in relation to your information which are set out in this policy.
Who this policy applies to
This policy applies to:
We will collect and use your information in different ways, depending on our relationship with you.
Your rights to object: You have various rights in respect of our use of your personal information as set out in section 6. Two of the fundamental rights to be aware of are that you may:
How we collect your personal information
1.1. You may provide us with your personal information voluntarily. However, we may also receive information about you from third parties such as our suppliers and public websites, which we refer to as "third party sources" or "suppliers" throughout this policy.
1.2. You may give us personal data about yourself by using and completing the online forms provided on our website, or by contacting us by phone, e-mail or other means. This also includes when you enter a competition or promotion on our website and when you report a problem with our website. If you contact us, we may keep a record of that correspondence. We may also ask you to complete surveys that we use for research purposes. It is your choice to complete surveys.
Collection and use of Personal Information
The sections below contain information relating to how we collect and use information about you. Throughout this policy, this is referred to as “personal information.”
2.1. Website visitors
We, or third parties on our behalf, may collect and use the following information about you when you visit our site and commence an order, but do not complete the checkout process:
|Visitors to our website|
|Personal Information collected||(i) your name;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number;
(v) information provided when you correspond with us;
(vi) any updates to information provided to us;
(vii) personal information we collect about you or that we obtain from our third party sources;
(viii) the below technical information created and recorded automatically when you visit our website, start an order and subsequently abandon your cart.
|Technical Information Collected||(i) Internet protocol (IP) address used to connect your computer to the internet address;
(ii) the website address and country from which you access information;
(iii) the files requested;
(iv) type and version of browser;
(v) browser plug-in types and versions; operating system; and platform; and
(vi) Information about your visit and your behaviour on our website (for example, the pages that you click on). This may include the website you visit before and after visiting our website (including date and time), time and length of visits to certain pages, page interaction information, methods used to browse away from the page, traffic data, location data, weblogs and other communication data and information provided when requesting further service or downloads.
|How we use your Information (Personal and Technical)||(i) to allow you to access and use our website;
(ii) to receive enquiries from you through the website about our goods and services;
(iii) to assist you in completing an order through the website;
(iv) for improvement and maintenance of our website and to provide technical support for our website;
(v) to ensure the security of our website;
(vi) to recognise you when you return to our website, to store information about your preferences, and to allow us to customise the website according to your individual interests;
(vii) to evaluate your visit to the website and prepare reports or compile statistics to understand the type of people who use our website, how they use our website and to make our website more intuitive. Such details will be anonymised as far as reasonably possible and you will not be identifiable from the information collected; and
(viii) to operate, protect, improve, and optimize our website and personalize and customize your experience (such as by making buying suggestions), we conduct profiling on your characteristics and preferences based on your interactions with the website, your search and purchase history, your profile information and preferences, and other content you submit to the website. We do this in order to send promotional messages, marketing, advertising and other information that we think may be of interest to customers.
(iii) For detailed information on the cookies we use and the purposes for which we use them, please refer to our cookies policy here: https://puffy.co.uk/pages/cookies-policy
We, or third parties on our behalf, may collect and use the following information about you:
|People who we send marketing communications to|
|Personal Information we collect||(i) your name;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number; and
(v) information about your preferences.
|How we use your personal information||(i) We will collect, use and store the personal information listed above, if you have consented or, otherwise, if it is in our legitimate interests, for business development and marketing purposes, to contact you (including by email, SMS, push notifications or post) with information about our products and services which either you request, or which we feel will be of interest to you (including newsletters).
(ii) We might also share your data with social media or other similar platforms, so that you can see relevant content on that platform. For example, we may use the Facebook Custom Audiences service and share your email address in a protected format with Facebook so that we can: include you in a custom audience that we will serve relevant advertising content to on Facebook; or create an audience of other Facebook users based on the information in your Facebook profile. You can opt-out from Facebook Custom Audiences by emailing us at firstname.lastname@example.org
|Other Sources of personal information||Source of personal information. We may receive some of your personal information from third parties, such as marketing agencies and third party email marketing platforms.|
2.3. People who make an enquiry
We, or third parties on our behalf, may collect and use any of the following information about you:
|People who contact us with enquiries|
|Personal Information we collect||(i) your name;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number;
(v) personal information we collect about you from third party sources such as Facebook;
(vi) information provided when you correspond with us; and
(vii) any updates to information provided to us.
|How we use your personal information||We will collect, use and store the personal information listed above to deal with any enquiries or issues you have about our goods and associated services or our business, including any questions you may have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes.|
|Special categories of data.||Some of the personal information that you provide to us when making enquiries regarding our goods and services may include special categories of data. Special categories of data include information about physical and mental health, and biometric data.|
2.4. Additional Information
No matter what our relationship is with you, we may also collect, use and store your personal information for the following additional reasons:
|Other reasons for processing data|
|Dealing with enquiries||to deal with any enquiries or issues you have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes;|
|Internal corporate reporting||for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development, and to identify and implement business efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so;|
|Compliance||to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and|
|Legal Rights||to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.|
2.5. Further processing
We will not use your personal information in any way that is incompatible with the purposes set out in this section 2. Please contact us using the details in section 12 if you want further information.
|Consent||we may process your personal data where you have given us your legal consent (which you may withdraw at any time after giving it, as described below), including where:
(a) we use your special categories of data that you provide to us when completing a form, a survey, entering a giveaway, or when making a customer service enquiry;
(b) we use your personal information to communicate with a third party regarding your order; and
(c) we process your personal information for direct marketing purposes.
If we rely on your consent for us to use your personal information, but if you change your mind, you may withdraw your consent by contacting us at email@example.com and we will stop doing so. If you withdraw your consent, this may impact the ability for us to be able to provide our goods and services to you.
|Complying with our legal obligations||our use of your personal information is necessary for complying with our legal obligations (for example, for product safety purposes);|
|Legitimate business interests||where use of your personal information is necessary for our legitimate interests or the legitimate interests of others (for example, to ensure the accessibility and security of our e-commerce platform).
Our legitimate interests are to:
(i) ensure that customers and potential customers can successfully complete orders through our website; and
(ii) approach, contact and select strategic partners and appropriately skilled and qualified suppliers.
(iii) run, grow and develop our business;
(iv) carry out marketing, market research and business development;
(v) provide goods and associated services to our customers, make and receive payment and provide customer services;
(vi) place, track and ensure fulfilment of orders with our suppliers;
(vii) carry out internal group administrative purposes;
(viii) improve the website and your experience with it; and
(ix) undertake marketing activities to offer products or services that may be of interest to our customers.
If we rely on our (or another person's) legitimate interests for using your personal information, we will undertake a balancing test to ensure that our (or the other person's) legitimate interests are not outweighed by your interests or fundamental rights and freedoms which require protection of the personal information. You can ask us for information on this balancing test by using the contact details at section 12.
How and why we share your personal information with others
4.1. We may share your personal information with our group companies where it is in our legitimate interests to do so for internal administrative purposes (for example, ensuring an effective and efficient delivery process for our customers, business strategies, compliance processes, auditing and monitoring, research and development and quality control).
4.2. We will share your personal information with the following third parties or categories of third parties:
4.4. In the following instances we will also disclose your personal information to third parties:
(a) where it is in our legitimate interests to do so to run, grow and develop our business including:
if we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets;
If substantially all of Puffy’s or any of its affiliates' assets are acquired by a third party, in which case personal information held by Puffy will be one of the transferred assets;
(b) if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;
(c) in order to enforce or apply our terms and conditions or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or
(d) to protect the rights, property, or safety of Puffy, our staff, our customers or other persons. This may include exchanging personal information with other organisations for the purposes of fraud protection and credit risk reduction.
4.5. We may also disclose and use anonymised, aggregated reporting and statistics about users of our website or our goods and services for the purpose of internal reporting or reporting to our group or other third parties, and for our marketing and promotions. None of these anonymised, aggregated reports or statistics will enable our users to be personally identified.
4.6. Save as expressly detailed above, we will never share, sell or rent any of your personal information to any third party without notifying you and, where necessary, obtaining your consent. If you have given your consent for us to use your personal information in a particular way, but later change your mind, you should contact us and we will stop doing so.
How long we store your personal information
5.1. We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.
5.2. The table below sets out information on how long we store some of your personal information:
|Data Type||Maximum Duration|
|Visitors to our website (who start the order process and then abandon their cart): Data collected during the checkout process on the Puffy website where the potential customer does not complete the checkout process. See section 2.1 for further details.||30 days|
|Customers: Data collected during the checkout process on completion of an online purchase on the Puffy website. See section 2.2 above for further details.||Unlimited (in line with our lifetime guarantee – so we can administer the guarantee properly)|
|People who contact us with enquiries: Data provided by customers who make customer services or technical support enquires with Puffy. See section 2.3 for further details.||2 years.|
|Survey data: Data collected from customers who take part in a survey or questionnaire issued by Puffy following a purchase, which may include information relating to health conditions.||12 months|
These are your rights
6.1. You have rights in relation to your personal information as set out in Regulation 2018/679 (the General Data Protection Regulation). If you would like further information, please contact us via email at firstname.lastname@example.org at any time. The following rights are applicable to you:
6.2. We will consider all such requests and provide our response within a reasonable period (and in any event within one month of your request unless we tell you we are entitled to a longer period allowed by applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances, for example if we need to keep using the information to comply with our own legal obligations or to establish, exercise or defend legal claims.
6.3. If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.
7.1. We may collect and use your personal information for marketing campaigns by email telephone, post, SMS, Facebook.
7.2. We may send you certain marketing communications (including electronic marketing communications to existing customers) if it is in our legitimate interests to do so for marketing and business development purposes.
7.3. However, we will always obtain your consent to direct marketing communications where we are required to do so by law and if we intend to disclose your personal information to any third party for such marketing.
7.4. If you wish to stop receiving marketing communications, you can contact us by email at email@example.com
8.1. Your personal information may be used, stored and/or accessed by staff operating outside the EEA working for us, other members of our group, third party partners or suppliers. Further details on to whom your personal information may be disclosed are set out in section 4.
(i) in the case of US based entities, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield (see further https://www.privacyshield.gov/welcome); or
(ii) in the case of entities based in other countries outside the EEA, entering into European Commission approved standard contractual arrangements with them.
8.3. Further details on the steps we take to protect your personal information, in these cases is available from us on request by contacting us by email at firstname.lastname@example.org at any time.
Risks and security
9.1. The main risk of our processing of your personal information is if it is lost, stolen, accessed without authorisation or misused.
9.2. For this reason, Puffy is committed to protecting your personal information from loss, theft, unauthorised access and misuse. We take all reasonable precautions to safeguard the confidentiality of your personal information, this includes processes within our organisation, as well as within our technical processes. Organisational measures include physical access controls to our premises, internal policies and staff training and ensuring confidentiality obligations are imposed on our employees and third parties. Technical measures include requiring passwords for access to our systems, and, where possible, multi-factor authentication, the use of encryption and anti-virus software and logically separating data.
9.3. Our secure server software encrypts information, ensuring that online transactions stay private and protected. Puffy uses a security protocol called “SSL”.
9.4. In the course of provision of your personal information to us, your personal information may be transferred over the internet. Although we make every effort to protect the personal information which you provide to us, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted to our website and that any such transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to prevent unauthorised access to it.
Links to other websites
Questions, feedback and complaints
12.1. If you have any queries or complaints about our collection, use or storage of your personal information, or if you wish to exercise any of your rights in relation to your personal information, please contact email@example.com. We will investigate the matter promptly and attempt to resolve any such complaint or dispute regarding the use or disclosure of your personal information.